Club Med Starts Guest Rewards Program

Club Med announced today that is is starting a guest rewards program called Great Members.
Club Med guests can earn upgrades, discounts, late check-out and future rewards based upon how many nights and/or how much the guests have previously spent.Club Med Great Members has three reward levels:

1) Turkoise – Anyone who has stayed at a Club Med within the last three years.

2) Silver – Guests who have spent at least $8,000 at Club Med

3) Gold – Guests who have spent at least $20,000 at Club Med.

While the rewards program is nice, it seems to me that Club Med needs to get better at getting the message out about how much fun their resorts are. This simply churns a bit more business out of existing fans. People are confused about the new Club Med. They need to craft a strategy to clarify what they offer and what’s in it for travelers to choose Club Med over the mryiad of options.George