Review Friends

The travel industry is consumed trying to figure out Google’s master travel plan after their recent acquisition of ITA Software. However, if you go back a couple months and look at another less publicized acquisition by Google of the social travel guide www.Ruba.com the plan begins to take shape. Ruba is a user-generated travel guide […]

Much is being written about Google’s recent purchase of ITA Software. ITA created the travel booking engine many corporations and online travel websites use. The thing that makes ITA different is that it uses direct connections to suppliers rather than going through the GDS systems like Sabre and Apollo. The GDS systems are extremely expensive […]