The travel industry is consumed trying to figure out Google’s master travel plan after their recent acquisition of ITA Software. However, if you go back a couple months and look at another less publicized acquisition by Google of the social travel guide www.Ruba.com the plan begins to take shape. Ruba is a user-generated travel guide and trip planning website that integrated with ITA’s direct-connect booking engine provides a huge opportunity to change the game in travel.
I stumbled upon Dean Horvath’s blog post about this topic. He is pretty much right on target in my view. Read it for yourself: www.ReinventingTheAgent.com
While social media sites like Ruba and other user-generated review sites are nothing new, the combination of social travel planning and direct connect is. With ITA’s direct connect and social travel planning the future is becoming more in focus.