Today marks the Travel Blog Project’s 50th edition of The Daily Post. The project has over 200 travel agents signed up to receive the daily marketing information. This is a global effort with travel agents from all over world are participating. We have agents from the U.S.A., Africa, Argentina, Australia, Canada, Costa Rica, Europe and the United Kingdom.We have been creating blog posts around a weekly theme for 10 weeks. In the beginning of the project, the themes were mostly to establish you as a knowledgeable specialist in your travel niche. We started by creating posts about the great aspects of your favorite destination or mode of travel. We also created posts about how you help people plan their vacations with a few client case studies. We spent quite a bit of time on creating a library of blog critiques of hotels, cruise ships and destinations that are perfect content for re-purposing on your websites and Facebook Fan pages.
We have spent quite a bit of time on search engine optimization (SEO) techniques. We began our SEO education by focusing on keyword phrases. We discussed how to research keyword phrases and what makes a good phrase. We also discussed how to use targeted keyword phrases in the title and within the post to increase online traffic.
We have examined Facebook business fan pages and how to create a professional looking site. We created a custom “welcome” tab and loaded a sales image on the left column of the fan page.
Twitter has also been a major effort of the Travel Blog Project. We have discussed Tweeting techniques and how to use Hashtags (#) and Retweeting to get more followers.
We have focused on communicating the value that you as a travel agent provide to the vacation planning process. We have discussed submitting press releases, how to write them and I provided a number of websites to submit them for free.
For the last couple weeks we have been conducting a SWOT analysis examining your strengths, weaknesses, opportunities and threats. Our focus has been to build on your strengths and turn negatives into positives. The main theme to the Travel Blog Project has been that positioning yourself as an expert in a travel niche is the main defense against threats and a way to build upon your strengths. We also made the point that the main threat to travel agents not making a commitment to use the marketing opportunities available to you to their fullest. Thus, the main threat is inaction.
We have had guest articles for The Daily Post from established travel celebrities like Richard Earls. We have also had some participants write some of the best articles with awesome ideas and a lot of enthusiasm for this industry.
One of the best aspects of the project has been the collaborative learning and sharing that participants have done by posting in the TBP Knowledge Center. We have posted some of the topics in The Daily Post.
We now close the first half of the Travel Blog Project and look forward to the second half. Hopefully, this has been a good learning experience for all.
Enjoy The Journey!