Review Friends

Much is being written about Google’s recent purchase of ITA Software. ITA created the travel booking engine many corporations and online travel websites use. The thing that makes ITA different is that it uses direct connections to suppliers rather than going through the GDS systems like Sabre and Apollo. The GDS systems are extremely expensive […]

“Look at your enemy’s strength to find their weakness”
Carl von Clausewitz, Prussian General
Clearly the Internet has provided some really heavyweight competition for independent travel agencies; however in many ways it also leveled the playing field by creating new cost-effective ways to promote. Social media sites like Facebook, Twitter and user-generated resort review sites provide […]