Recently, I put together a press release about our site-makeover and new posting modules for www.ReviewResorts.com. Fully expecting to pay for publishing my press-release but not really knowing which site to post it on, I did a Google search for Press Release. One of the top listing was a site of the top 50 FREE press release web sites. I guess I’m as bad as everyone, but the magic word FREE caught my attention. I clicked and indeed found 50 web sites that publish press releases for FREE. Readers of this Blog know, I have been an evangelist of increasing your online footprint. I am now in the process of gathering 20 or so web sites that I am posting free press releases. FREE ADVERTISING! Neat huh?
It also follows my advice to Travel Agents to increase your online footprint by finding as many ways get your web link and e-mail posted as possible. You also brand yourself in the process of posting. In the case of www.ReviewResorts.com we offer you the opportunity to post resort and cruise reviews FREE. This allows you offer your expertise and destination knowledge as a travel expert. For us, your reviews provide a professional voice to validate the user-posted reviews.
Take a look at the review Travel Agent Lauren Liebert posted on the Secrets Silversands Resort near Cancun. Read her review and now click her web link. It posts to www.LaurenLiebert.com because she get’s it. We also post her e-mail address. Lauren knows that for her business to increase, she needs her online footprint to be as big as she can make it.
Simply put, the days of direct mail, phone book and newspaper advertisement are over due to cost and reduced effectiveness. To survive and thrive, small business people must take advantage of free posting opportunities to create the largest online footprint as possible. George